Ann Pettengell - Latest jobs - Sales & Marketing

Content Marketing Specialist

Cambridge, Cambridgeshire, England (£21k per year)

Content Marketing Specialist

An exciting opportunity has arisen in the centre of Cambridge for a Content Marketing Specialist, if you thrive in a fast-paced, dynamic environment. This organisation has been providing high quality services for almost 70 years and is looking for someone with a high level of creativity to support and drive the business through change via technology.

This is a maternity contract for one year working with one of the largest educational groups in Cambridge. You will be working closely with the Head of Content Marketing and the Sales Team to help increase and drive sales leads.

Key Responsibilities

  • Support the Head of Content Strategy and the Head of Content Develop
  • Responsible for ensuring that own websites and blog sites have compelling content
  • Optimise website conversions, increase traffic and improve both on-page SEO and off-page SEO analysis and execution
  • Conduct research and develop an understanding of the online/digital education industry and company programmes
  • Work with the marketing team to define and create resources and new content enhancing awareness for the purpose of driving sales leads
  • Project manage new programme launches and own project plans
  • Develop resources for the sales team, including videos, case studies, webinars, brochures, newsletters and presentations

Skills and Experience

  • Experience in the creation of content marketing strategies, traditional and digital marketing
  • At least 2 years’ experience of working within a marketing environment with exposure to digital content campaign management, tight deadlines and digital copywriting
  • Working knowledge and understanding of baseline online marketing including SEO, analytics, website design and CMS, ROI analysis, PPC campaigns, content development, keyword research and selection

Call us today on 01223 350234